Design 02 Belgrade · Close

Case 01

2026

Twelve testers, one grey.

Client

01

What We Do Is Secret

Object

02

Counter display

Work

03

Design · Production drawing · Planogram

The What We Do Is Secret counter display with all twelve fragrances

Sketches

01

The panel takes its corners from the bottle. The same soft radius as its shoulders, so the display reads as one more piece of the bottle.

Sketch of the counter display, three-quarter view
Sketch of the counter display, exploded view
Sketch of the counter display, front view
Sketch of the counter display, top view

Details

02

Close-up of the clear acrylic base and the raised monogram
Base
Close-up of the panel with the raised black wordmark
Panel

One grey

03

The grey is the brand's own, the one on every box. Against it the white bottles look whiter and the chrome brighter.

The display straight on, the twelve bottles in planogram order

Photos

04

SKINS · press day

The display on an onyx table at the SKINS press day
The display on a round onyx table in front of a window at the SKINS press day
Studio Max Nova